MAGAZINE DESIGN
Brief /
The Ideal Home Resource Guide is a home improvement resource magazine mailed to the top 200,000 homes in Southern California. It is 100 pages of completely custom artwork. The goal was to create a free mailer that resembled high end magazine so that the consumer would want to keep this for a whole year. This is a new product to the market - printed & distributed February 2015.
The Ideal Home Resource Guide is a home improvement resource magazine mailed to the top 200,000 homes in Southern California. It is 100 pages of completely custom artwork. The goal was to create a free mailer that resembled high end magazine so that the consumer would want to keep this for a whole year. This is a new product to the market - printed & distributed February 2015.
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Magazine Design /
Ideal Home Resource Guide |
Company /
TheHomeMag |
Art Direction /
Shelby McKenna |
Graphic Design /
Melissa Koziel |
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Brief /
TheHomeMag® is a Home Improvement magazine and marketing company. It specializes in lead generation specifically for the home improvement industry. The sole focus is to generate leads for our advertisers and because of this single minded focus, we are able to deliver leads to our clients better than anyone else. The publication is mailed to 5 markets specific to Southern California and over 575K homes.
TheHomeMag® is a Home Improvement magazine and marketing company. It specializes in lead generation specifically for the home improvement industry. The sole focus is to generate leads for our advertisers and because of this single minded focus, we are able to deliver leads to our clients better than anyone else. The publication is mailed to 5 markets specific to Southern California and over 575K homes.
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Magazine Design /
Ideal Home Resource Guide |
Company /
TheHomeMag |
Art Direction /
Shelby McKenna |
Graphic Design /
Melissa Koziel |
BRANDING
Brief /
The Stonehaus is a restaurant and winery located in Westlake Village, CA. This project was created from concept to completion.
The Stonehaus is a restaurant and winery located in Westlake Village, CA. This project was created from concept to completion.
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Company Branding & Design /
The Stonehaus located in Westlake Village, CA |
Parent Company /
Westlake Village Inn |
Creative Director /
Shelby McKenna |
Art Direction / Graphic Design /
Shelby McKenna |
Brief /
Frontier Market is an asset management company located in San Diego, CA. The client requested a rebrand that would depict their investments made in equity markets that were not standard amongst the asset management community. Frontier Market prides themselves on the fact that they seek out investments in unconventional markets. Our goal was to create a brand that made potential clients feel at ease and that they were becoming part of a greater community.
Frontier Market is an asset management company located in San Diego, CA. The client requested a rebrand that would depict their investments made in equity markets that were not standard amongst the asset management community. Frontier Market prides themselves on the fact that they seek out investments in unconventional markets. Our goal was to create a brand that made potential clients feel at ease and that they were becoming part of a greater community.
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Branding Proposal /
Frontier Market |
Agency /
Baby Bird Communications |
Creative Director /
Brigette O'Donovan |
Art Direction / Graphic Design /
Shelby McKenna |
Brief /
TheHomeMag® Southern California has quite a few publications and marketing materials that all serve as separate entities, as well as remain somewhat unified. The goal of this media kit was to clearly display a lot of information in the most readable way. We wanted clear and concise, without being confusing. We are also marketing primarily to men who work in the construction industry, which is why we chose a bold, strong color palette.
TheHomeMag® Southern California has quite a few publications and marketing materials that all serve as separate entities, as well as remain somewhat unified. The goal of this media kit was to clearly display a lot of information in the most readable way. We wanted clear and concise, without being confusing. We are also marketing primarily to men who work in the construction industry, which is why we chose a bold, strong color palette.
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Media Kit Design /
TheHomeMag |
Company /
TheHomeMag |
Art Director /
Shelby McKenna |
Graphic Design /
Melissa Koziel |
BROCHURE DESIGN
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Brochure Design /
South Coast Plaza restaurant leasing brochure for Jim Crocenzi, CBRE |
Agency /
Baby Bird Communications |
Creative Director /
Brigette O'Donovan |
Art Direction / Graphic Design /
Shelby McKenna |
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Brochure Design /
The Enclave Apartment Homes Leasing Brochure |
Agency /
Baby Bird Communications |
Creative Director /
Brigette O'Donovan |
Art Direction / Graphic Design /
Shelby McKenna |
